Thursday, September 13, 2018

Wordpress VS Wix in Website Customization

Website Builder Expert Opinion

Website design is an ever-changing and constantly-evolving concept. What’s in trend today is old-fashioned tomorrow. What’s hot tomorrow may have been hot a few years ago. Who knows what changes will happen just in few hours? The key business challenge is to stay relevant in your customer’s eyes. Their experience on your business website could make or break your bottom line. How can you stay on the cutting edge? Some of the answers that come to your mind may be things such as convenience, aesthetics or multi-functionality. However, we can break these things down into one common, underlying trait: the usability. Anything (e.g. product, service or experience) you offer to a customer may be functional, but the main selling point lies in its convenience, and the many functions it gives to everyone. This not only means that the average tech-savvy teenager which has grown up in an environment surrounded by technology, but your grandpa, your niece, the middle-aged woman that lives next door that owns a radio which you’ve only seen in vintage stores. Good web design doesn’t just mean the amazingly-designed images and icons, but rather, the user interface which encapsulates the whole user experience of the website. Digital user experience encompasses all aspects of an individual’s interaction with your web or mobile site, such as behavior, actions, perceptions and satisfaction. Placing an emphasis on user experience on the website will not only benefit your customers but will consequently deliver results for your company. For a qualified web designer, it is important that they understand the core values of your brand first. Then, they need to have a deep understanding of your current customers and business objectives. Knowing your brand attributes allows the website designer to use the right approach when designing your website. This includes the overall presentation and what a visitor should see first. Essentially, user experience measures the quality of website interactions, which in turn measures the quantity of website success and conversions. An increasing number of businesses are finding the value gained from investing in user experience as part of their digital marketing strategy.  
  Nowadays, we can find various tools for the website design and development. But how to make a right choice? Today we will have a closer look at two web systems – WordPress and Wix – by analyzing their differences and similarities, as well as advantages and disadvantages for your business.

History & Features

There are a wide range of web publishing solutions out there, but from a simplicity standpoint Wix and WordPress are considered to be the best website tools in the market. WordPress itself is an open source software licensed under GPLv2 which means it’s free to use and free to modify. The market dominance of WordPress is so complete these days that many users may be blissfully unaware of its roots as the fork of a simple PHP blogging platform. the year was 2002. Matt Mullenweg, a college student at the time, installed the b2 or cafelog blogging system for personal use. Unfortunately the original creator of b2/cafelog had to give up updating his creation due to personal matters and the project and its community were left without a leader.  
  On April 1st, 2003, Matt created a new branch of b2 on SourceForge by forking the original b2/cafelog system to create his own version with the help of Mike Little. Matt’s friend, Christine Tremoulet recommended calling it WordPress and that’s the name they stuck with. After hundreds (maybe thousands) of commits to the official SVN repository, the first version, WordPress 0.7 was released on May 27th, 2003. WordPress is considered the easiest to use CMS thanks to a very friendly interface. It also has an amazing number of plugins which allow extension of its functionality in various possible ways. Fast forward to 2016 and WordPress has progressed from version 0.4 to 4.4 — from a simple blogging platform to a full-fledged content management system that’s capable of running websites for some of the world’s biggest brands, such as Best Buy, BBC America, and Samsung. Started in 2006, Wix is an online solutions company that provides web hosting and website design services. Users can design and build their sites in HTML5, as well as mobile websites, using drag and drop utilities. Two popular aspects of Wix are that developers can create their own web applications to market to other users, and that users do not need to know any coding to create a website. Wix was founded back in 2006 and has grown steadily to over 110 million users around the world. Wix began as a drag-and-drop website building platform and continues to be one, although much improved. "In 10 years, we want to see every small business owner effectively leverage the web to take their business to new heights, and as we already do for millions of people worldwide, we want to give them the easiest and most effective way to do so." —Avishai Abrahami, CEO of Wix.  

Comparison Of Key Features


WordPress is an open-source platform so you can much modify your website however you want to as you have full access to the codes (assuming you are a decent coder, or if you are working with one). WordPress offers you thousands of free plugins so you can add more tools to your WordPress site. However, not all plugins are built well, so installing poorly built plugins can expose you to security hazards, or can conflict with / break your website. Since Wix is not an open source website builder, you cannot freely modify the platform or tools. Only their own in-house developers can create tools and adjust the platform. You still have really good creative control over the design of your Wix website (more below), and you won’t have to worry about any tools not functioning, or your website breaking. All the tools provided to you by Wix are closely monitored and tested within its own operating environment. This means that you won’t have to worry about any technical aspects of your website as this is all taken care of by Wix.


Wix offers e-commerce web system solutions with their paid plans. This means users with the free plan cannot run their e-commerce store on Wix without upgrading to a paid plan. With the WixStore, you can only accept payments using PayPal or  There are a few third party apps that you can use for selling things online, but those apps would cost you even more money with their monthly fees. Not to mention you have limited payment gateways and limited functionality. WordPress has several free plugins that you can use to build own online store website and sell anything you want. Each of these plugins have their own add-on plugins which you can use to add any payment gateway you want. Most e-commerce plugins for WordPress even have their own dedicated themes and have plenty of themes designed specifically to work with those plugins.

Ease of use

Wix has a visual, intuitive and user-friendly interface where you’ll be doing a lot of dragging, dropping and clicking. Wix makes it quick and painless to design and publish your site, even if you have no idea about how websites are being made.  
  Learning how to use WordPress proficiently is a lot more challenging than Wix. The main reason being that WordPress is not a drag & drop website builder tool, so the placement of your content really depends on how the template you are using is set up. If you want to move an image gallery (for example) from the top right corner of your page to the lower left corner, you can’t just drag it down there. You will have to modify the codes to the template to do so (or hire a coder to help you with that). Essentially, although WordPress is a very powerful platform, to be able to use it effectively, you will have to modify codes to achieve what you want. If you are proficient with code, or working with a good coder, WordPress can deliver a much more functional website than Wix.

Security & Maintenance

As discussed, Wix is a “closed” system so they handle and manage all the performance and security updates for you, so you don’t have to worry about the technical aspects of building websites.  
  Similar to Wix, WordPress is continually updating its platform to fix bugs and improve security of wordpress platform. When updates need to be deployed, you will receive an alert on your WordPress dashboard. You simply have to click the update button. User Support WordPress has a gigantic community forum where users have posted thousands of questions in search of answers. While a lot of questions are answered (but not necessarily effectively resolved), a lot of questions are not answered at all. Also, getting an answer might take days as a lot of the moderators are volunteers, so they are under no obligations to answer your questions right away. As mentioned, Wix has a very comprehensive library of guides to help you understand how all their web design and website development tools work together. If you want more direct support, they provide you with 24/7 email support, or you can speak to a support representative on the phone. Wix also offers you a forum where you can post questions and interact with other users.


WordPress beats Wix with flexible plans available from a variety of web hosting companies. The cost depends on how much resources you use, and you are free to use your WordPress site in any way you want. Wix is clearly the winner in the ease of use. Users don’t need to spend much time to learn the platform or install any plugins before they can start building their website. On the other hand, they will need to understand WordPress basics and may need help of plugins to build their site. WordPress has a much wider range of themes and design layouts than Wix. WordPress users can also switch themes or customize them as much as they want without any restrictions. If you want to build a proper online store and be ready for growth, then WordPress offers much more flexibility, freedom and choices. Every website builder tool has its advantages and disadvantages. Having a look at the above analysis prepared by, we believe you can make a right choice. Would you want help you build a new website? Give as a call anytime! The highly-qualified team of provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, E-commerce web systems, SEO, Google Adwords and Social Media Marketing are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success.

Thursday, September 6, 2018

The role of web design


Importance of Web Design in Your Marketing Effort

  • It takes only 0.05 seconds for a user to form the opinion about your website
  • 38% users leave the web page if the website design is not attractive
  • 74% of users define a company’s web page as a #1 trust factor
These, and wide range of other statistical data prove the importance of a good website design concept for the success of both small companies and big corporations. The web design is a tool that should be wisely developed and implemented, taking into consideration the characteristics and preferences of your client base. Who are they? What do they like? How can their attention be attracted? Consider your website design as a part of a big mechanism: every detail matters, and if something does not work, the entire business will be affected. Despite of many opinions, it is not compulsory for the web design to be complex. If your graphic designer is capable of implementing amazing 3D graphics and animation on your website, yes, it is good. However, it is not the most important factor. As in any marketing effort, the ability to understand and address the needs and preferences of your customer is what makes your business a market leader! ‘Creating customer persona’ is vital to visualize your customers, turning your website into a magnet for your potential clients. Below we provide a list of characteristics to consider when creating your customer persona:
  • Demographic: Age, gender, education, occupation and for B2B, company size, position in buying unit.
  • Psychographic: Goals, tasks, motivation
  • Webographics: Web experience (months), usage location (home or work), usage platform (desktop, tablet, mobile), usage frequency, social media sites, favorite sites in and out of category
For example, the e-commerce website for sale, Boxhill, has found out that their customers prefer more minimalistic, simple, professional design. By making website design changes, Boxhill has achieved significant improvements: store sales went up by 320%; orders increased by 450%; conversion rates increased by 410%.  
  There is no doubt that your business also would want to achieve such tremendous growth. So what benefits will the improved web design give your company?

Designing Help the Website to Stand Out and Increase the Traffic

For providing the pleasant online environment, the companies produce the professional website designing and marketing material by hiring web design services and digital marketing agencies. The role of the website design of any company implies spreading the brand awareness and making your company be remembered.  When clients are going to purchase your product or service, they first check your online web presence through online search. For example, when we look for a beauty saloon, in most of the cases we prefer to check it online by paying attention to overall design, services provided and price list.  
  The well-designed website develops the strong reputation of the company, assisting in developing trust and good relationship with their stakeholders. Once your company earns the trust of a customer, he or she tends to share their successful experience with your company to people they know, increasing the traffic to your website.

Designing is Good to Express Message in Pioneering Approach

Nowadays, the message conveying becomes intellectual. Instead of using the large chunks the companies prefers the message that is combined with the visuals and text.  The colours and visual effects will attract the audience attention naturally. The designers and developers are becoming more innovative and instead of using the plain text for the messages in black and white, they integrate the graphic representations, visuals and the photography to support the message of the brand or company. The authentic and original related material makes the bigger and strong impact on the visitors. It also portrays the creativity way of the web design and development company that is clear and concise.  
  The Feed website has a stunning execution that challenges our understanding of what is possible on the web. Through a creative blend of animation and video, the site immerses the user into a very engaging experience. As an atypical site, it contains several unique usability elements as well, including a navigation that doubles as a scroll progress bar.

Professional Web Design Strengthens Web Visibility

The company services that you are offering online should be authentic, trustworthy and recognized. The responsive Web development services are delivered to introduce the creativity and innovations to make the brand unique and the masterpiece.  Every innovative idea and the latest features that are used on the website make it strong, as well as support the brand and the identity. This will increase the value of the website and also capable of gaining attention of the viewers.  This good taste of the design helps in getting a good position and moving ahead from the competitors.

The Attractive Website Bring More Leads

The number of visitor views matters but this does not mean that you will have the permission to neglect the strategically designing that lead user to the specific conversion process. There are many online examples that are beautifully designed but are failed to convert their valuable visitors into leads.  When a user comes to the website, they want to use their time effectively. When visitors arrive on your website what should happen. For this review the customer’s conversion process. When customers arrive on the website they are looking for the services. To convert the potential customers into a lead, you have to represent something extraordinary offer. The one feature that makes the customers to view and purchase is the call-to-action button.  This button allows the visitors to purchase and perform an action. The call-to-action is the main key in the conversion process. Once you click on the button, the web page provides some more information about the policies and the products. The data and the design of the page should be effective and designed professionally. In this page, the visitors have to fill the request form for making a contact for more information and proceeding purchase. Once the visitors fill in the form, click on the submission button present below to acquire a lead. The conversion process is known as the inbound marketing.  It helps in making the website to make the visitors into leads.  
  Here's a fun, unique call-to-action that can get people clicking. Whereas site visitors might have expected to be directed to product pages or press releases from the homepage, a CTA to "Discover a Cocktail Tailored to Your Taste" is a pleasantly surprising ask. People love personalization, and this CTA kind of feels like an enticing game. The play button icon next to the copy gives a hint that visitors will be taken to a video so they have a better idea of what to expect when they click.


The website design inspiration is an important aspect of any business development process, including the promotional and sales activities, as well as the business expansion process. How? Your website design can become your number-one tool in lead generation, if developed and implemented wisely. The web design can also be considered as your ‘business card’ giving the first impression to your potential clients. Delivering an amazing web design templates also implies taking into account what your client base wants. What kind of design your customer would prefer: minimalistic? bright & colourful? dark? These and other questions can be answered by creating customer persona and including all the possible data about your customers. There is no better way to finish the article than having a look at one of the most interesting examples of a successful web design. Attractive html design template has always played a key role in successful online sales and marketing. That's because it increases the perceived value of your products and works to make your website (and business) seem more trustworthy. Whether you're about to create a new e-commerce website or have been thinking about redesigning your current site, the following list provided by should give you sample design inspiration for your next project. Have a look & get some ideas!  

Thursday, August 30, 2018




Nowadays, more than five billion people have a mobile phone connection today. There are more mobile subscriptions than there are human beings on the planet Earth. Today’s 4G connectivity will give way to higher-bandwidth 5G access in the near future, ushering in another mobile technology boom that will further revolutionize the way we work and live (by Today we will have an overview of the mobile technologies news, that are directly related to SECURITY & SAFETY: safety of your data, business and even live. The current article is the summary of the major mobile news and latest updates (sources of the news are provided within the article), created by one of top mobile app development companies in Malaysia –

Better data security?

According to Google & New Atlas, two-factor authentication (2FA) has long been an effective protection against account hacking – meaning would-be intruders need something else besides a username and password, usually a SMS code from a mobile phone, to gain access – and today Google is taking 2FA one step further with its own mobile security keys.  
  If you've set up 2FA on your social networking accounts, or your Google or Apple IDs, you might be familiar with the process of entering a code sent over SMS or generated via an authenticator mobile app. Security keys replace that extra code with something physical that needs to be connected to the computer during the login process. There's always the chance of losing your key, of course, in which case you would need to nominate a backup method for getting into your account again (like a message to a separate email account). In theory though, the technique is more secure than a text or mobile app code, because those codes can be more easily intercepted. What's more, security keys such as the new ones unveiled by Google can work without a network and without battery power, which is useful for people on-the-go. Google's new product in the world of mobile technologies is called the Titan Security Key. Matching up with existing 2FA standards, it comes as either a USB stick for laptops and desktops, or as a Bluetooth dongle for connecting up to mobile devices. "We've long advocated the use of security keys as the strongest, most phishing-resistant authentication factor for high-value users, especially cloud admins, to protect against the potentially damaging consequences of credential theft," says Google's Jennifer Lin in a blog post. Security keys as part of 2FA aren't new, and you can already log into sites like Gmail and Facebook with keys from the likes of Yubico. That Google is now making its own products emphasizes just how secure the company thinks they can be, when used correctly. Earlier this week, Google revealed its employees have been required to use security keys since early 2017, reducing the number of successfully phishing attacks down to zero in the meantime. Even if hackers get hold of usernames and passwords, they can't gain access to any accounts without the physical key. Google is providing them for cloud business customers first, but says they will go on sale to everyone via the Google Store in the near future. Prices will be in the region of US$20-25 for a single key, or $50 for both the USB and Bluetooth models, CNET reports. It's definitely worth the few minutes these keys take to set up to keep your accounts better protected, whether you buy from Google or invest in a third-party alternative. However, the account itself also needs to support security key access: The likes of Google, Facebook, Twitter, and Dropbox already do.

Technologies can save lives

App developer magazine, the urgent challenge for security personnel to noninvasively scan people in real time and in public to detect and “see” if they are carrying weapons or explosives without physically searching them could soon be solved with the launch of SWORD by Royal Holdings Technologies Corporation (Royal Holdings).  
  SWORD attaches to a Google Pixel 2 XL smartphone and Apple’s iPhone 8 Plus mobile app. It is accessed and controlled via a fully customizable and dedicated mobile app (Android / IPhone). From a distance of up to 40 feet, security agents or law enforcement personnel can scan individuals in a crowd or an approaching person of interest simply by pointing their smartphone at them with the SWORD device attached. They will be able to non-invasively determine if someone is carrying a weapon or explosive - all without the need for a physical search - and rapidly identify a person of interest. SWORD can be used to scan backpacks and handbags that are being carried or have been left unattended. It can also detect listening devices used for espionage and intelligence gathering. A featureless outline of the person being scanned is displayed, alerting agents to location and type of concealed weapons or explosives. Royal Holdings employs artificial intelligence (AI) to crosscheck and verify weapons and explosives with its cloud-based database. In addition, built-in facial recognition operating in real-time compares suspects to watch lists for positive identification. SWORD operates globally and features real time location sharing and generates real time alerts in the event of a mass shooting, terror threat, or terror attack.

Health and Technology are now interlinked

Healthcare is an area that has embraced mobile (application) technology, and while it's still in the infancy of adoption of this technology, it is already making profound improvements for many.  
  As reported by Duethealth, a full 31 percent of cell phone owners report having used their mobile device to access healthcare information, up from 17 percent two years ago. This growth is led by a diverse group of users: African Americans, Hispanics, people aged 18-49, and college graduates are the groups most likely to have used their phone to look up healthcare information. This presents an unprecedented opportunity for healthcare providers. By utilizing mobile technology platforms such as Duet Health, providers can increase the quality of healthcare in many ways. Mobile technology improves healthcare by solving common problems. 80 percent of what doctors tell patients is forgotten by the time they reach the parking lot and half of what they remember is incorrect. Platforms like DuetHealth allow healthcare professionals to communicate with patients through features like care-focused timelines, surveys, and journals. Now is the time for 21st century healthcare providers to adopt mobile health technologies. One-half of U.S. adults now own a smartphone. This percentage has nearly doubled in just two years, and the growth is driven by a diverse group of users. By offering mobile content, healthcare providers can reduce costs and attract new customers. Forward-thinking healthcare system would be well served to invest in the mobile app space, enabling them to meet the 21st century patient where he or she wants to be met: online, anywhere, at any time.


Mobile technology, in the variety of forms, including mobile apps, software, phones, tablets, and notebooks, is making our lives better than ever before. It happens in many ways, not the least of which is making communications routine. We can be in touch with those we need to reach immediately, whether work-related or personal in nature. Smartphones, laptops, tablets, and PDAs have given businessmen unprecedented access to their employees, customers, and vendors. Would you want help you with the development of a great mobile application for your business? Give us a call anytime! The highly-qualified team of provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, Progressive Web Applications Development, SEO, Google Adwords and Social Media Marketing are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with the best mobile application company,, and be the first who will read our next article! With creativity in heart, with an idea in mind!

Wednesday, August 29, 2018

The era of mobile apps

Mobile apps are at the center of the developmental push

Morning in the 21st century: the first thing people do when they wake up is checking their smartphones…Gmail, Facebook, Twitter...Whenever we need a taxi or food delivery, we take out our mobile devices and get it within minutes. Sounds familiar, right? It is not possible to imagine our modern world without mobile phones or tablets. Thus, the role of mobile applications has increased in recent years, giving a signal to both small and large companies across industries to pay attention to the rising trend. Mobile application development is no longer an optional investment for businesses, but a necessity. Just look at these statistics for 2017 below, is not it impressive?  
  Many businesses have already started to take advantage of the mobile application development trend and achieved significant results! Let’s explore one of the greatest examples of a mobile app developed by L’Oreal, L’OrealMakeupGenious App. The L’Oreal augmented reality Makeup Genius app is based on innovative facial mapping technology to make your mobile phone camera into a virtual mirror that allows you to try on beauty products in real time.  
  The app scans your face and allows you to virtually apply makeup and try on specific products and looks specifically chosen by L’Oreal experts. Once the app identifies where your mouth, cheeks and eyes are, it’s easy and fun to try on makeup or complete looks. The unique features of the L’Oreal app is that it registers 64 facial data points and more than 100 facial expressions allowing the application to identify the user’s lips, eyes and facial contours. This advanced technology allows the virtual makeup to move with the user, if she turns her head to see how she looks from multiple angles and her facial expressions. You may also share your results and looks with friends on Facebook.  
Here are the major Ways Your Business Can Benefit From Having a Mobile App:
 #1 On-The-Go Marketing:Mobile Application offer On-The-Go marketing, meaning that customers can access your business anywhere and at any time. Regular use of your mobile application helps to enhance brand image or business. Regular use of your app reinforces your brand when they need to purchase something.
#2 Future Marketing Trend: According to predictions, mobile app is becoming a major marketing trend, as more than 1 billion smartphones gadgets are being used in the world and more than 70% of search queries are conducted through mobile devices. #3 Sales Increase:Mobile applications help to sell your products or services and also help to generate new leads for business development purposes. Apart from sales, mobile application also assists to enhance brand awareness among your targeted audience.
#4 Act as Social Platform: Through mobile applications, businesses become social with social networking websites, which allows to communicate with your customers on a regular basis. This ensures both brand awareness and in-depth customer insights, as your business might “listen” to the conversations and opinions of your client base based on their posts, comments and shares.  
#5 Improved Customer Care Service: Mobile apps enhance the customer care service provided by your business, as they enable a customer to order and purchase the product or service from anywhere and anytime. Maximized user experience is the key feature of mobile applications, which is crucial for the success of modern businesses. The mobile application allows customers to have all information at their fingertips.Countless apps and their participation in the various businesses and industries are being observed since 2010. Nowadays, many marketers believe that through mobile applications it is easier to connect with their customers, serving as one of the best marketing tools to contribute to business development.That’s why mobile apps have such a high level of importance for the modern business world. There is no doubt that, the full power and impact of mobile applications on business can be perceived by looking at the examples of companies, which took advantage of technology trend and turned it into multi-million profits. Jaguar Land Rover is one of those successful companies:  
  Land Rover Incontrol Remote Apps technology allows vehicle-optimized apps on your smartphone to be controlled through the vehicle’s touch-screen, including Contacts, Calendar, and Music Player. Land Rover’s InControl Remote app was designed to assist users in staying connected with their car and make their life easier. The app allows smartphone users to check the fuel level and dashboard alerts, locate the vehicle on the map, get walking directions to it, check if any windows or doors were left open, as well as request the Optimized Land Rover Assistance if the vehicle breaks down. In addition, some most recent models support premium features, like locking and unlocking the vehicle, controlling the temperature inside the car and resetting the vehicle’s alarm, if it’s triggered accidentally. The use of mobile apps can also be seen in the areas, such as communication, education, cooking, social media, online shopping, business and banking, however, social media still holds the dominant position:  
  On a regular basis, individuals seek for updated versions of those applications. Therefore, app developers and app developing companies, such as, are continuously working to keep up-to-date with the demands. Due to this, there has been a recent significant increase in the number of new app developers and app development companies, where Asia in general, and India in particular, hold the dominant position:  
  In terms of communication, Indian app developers have developed apps, such as Skype, Telegram, Wechat, Facetime, WhatsApp, and Facebook Messenger for easy and better communication with our loved ones. Prior to the emergence of those mobile applications, we depended totally upon computers and laptops for Skype calls and huge charges for long-distance calls. Despite the popularity of social media apps, the mobile application development is also expected to gain significant influence in the educational and financial banking sectors. A wide number of leading app development companies, just like have designed educational apps that have had a positive impact on the lives of thousands of people across the globe. Those applications have become best friends to educationists and students from different countries and regions. EBooks, E-library, education videos, education games and many more are available today for various platforms and provide easy and quick access to high-quality educational materials that ordinarily could be accessed only in the libraries. Are you willing to learn a new language, let’s say Spanish, but don’t have enough time? Download FluentU for IOS or Android and have online lessons while cooking, having dinner or driving! Are you preparing for SAT exam, but feeling that your preparation takes too much time? Download Ready4 SAT and access hundreds of practice tests on-the-go: e.g., while waiting for food delivery or standing at the bus station. These and millions of other useful apps take only few minutes to be downloaded, but expect to have a significant influence on the world’s educational arena. In the banking and financial sectors, efforts have been made to ease the process of monetary transactions. The use of mobile banking is currently on the rise. Today, making bill payments, transfers or withdrawals can be done with the use of your smartphone, which has become a tool for online banking solutions. In terms of financial transactions, there are mobile apps, where an individual can easy make payments for goods and services without spending time in the bank. All these were not possible 15-20 years ago, however, with the advent of mobile apps on our smartphones, these have become possible. As regards to leisure activities, mobile apps offer you a vast number of interesting ways to spend your free time. Today, the emergence and availability of applications, such as video apps, games apps, and music apps to phone users have proven that mobile apps are not just relevant for communication and business, but also for human relaxation. Game apps have gained popularity in recent years,due to their unique transformation from the childish games to more sophisticated ones. For music lovers, there are hundreds of music apps, which they can use to listen to live music or play favourite downloaded songs. We also have access to reading apps that allows access to classic literature, academic materials and other types of books on any mobile device.


Why do we choose to use mobile applications in our daily life? Convenience, correct! The key feature of any mobile app is the high level of convenience it provides, in terms of time & cost saving. Making payments, purchasing products, accessing information and other activities are now possible with just one click on the mobile app’s icon. The nature of the human society implies that people tend to share with others and recommend what they like. In the case of mobile development, applications provide a high level of comfort, that undoubtedly, people like. Therefore, businesses have started to pay more attention to why create a mobile application: e.g., you will get more satisfied customers if you allow them to make online payment, rather than asking them to stand in a long queue in the bank. Let your clients save their time and costs, and you will get your happy customer base that will be recommending your business to others, thus, attracting more and more new customers. Is not it what you are trying to achieve? Yes! So, let’s get started!