Monday, September 17, 2018


How to Choose the Best Web Design Agency | Valuable Tips


The role of the web design and web development agencies in the modern business world is crucial. Nowadays, websites are serving as a ‘face’ of the business, emphasizing on the importance of a quality website. No matter which country we select for a research, the competition among web development and design agencies is very high. Despite the high demand for web development services, due to high competition, web agencies need to develop a solid strategy to ensure that their agency will be a number-one choice for potential clients. As a business, are you wondering how to choose the best web agency for your company? will assist you with providing the crucial tips for selecting the best web development partner. Read our article and make your best choice!

Strategy as a Basis

One of the most significant steps in identifying whether the particular web design agency is a good option for your business is to ‘see’ what kind of strategy they offer. According to Getlevelten, the web agency should offer a clear thought-out strategy for how to achieve your goals and satisfy your needs and preferences. A good web strategy will make your business authoritative, relevant, as well as trustworthy. With a good strategy, it is easy to set milestones and realistic expectations and achieve measurable results. You should ask the web development agency specialists to explain their approach in detail and this strategy should aim to reach all the goals discussed. Knowing the strategy is also important to staying within the budget for web development.  
  Besides, the important tip provided by Webpagefx is - before searching for a suitable custom web design firm, you should be clear on what your company needs. Remember that the web development business will help you achieve your marketing goals. It is best for you, as the representative to identify them beforehand since it is you who knows your company best. Of course, the custom web design company will be knowledgeable of what you might need as well, so it is best that you cooperate and collaborate.

The Project portfolio Matters

Checking the web development company’s portfolio will give you significantly better insights into the company’s capabilities and experience, than just looking at the web development company’s corporate website. If your requirement is for a Magento-based ecommerce website or Wordpress-based website, then the prior websites developed by the company and showcased as part of its portfolio will help you make up your own mind about whether the capabilities of the web development company are in line with your expectations and preferences. If the quality of the websites in the web development company’s portfolio is consistently low and leaves much space for improvement, then the company may be in the business of outsourcing its work to freelance web developers and may be operating as just a middleman. You should steer clear of such amateur setups for your strategic web development project, as advised by MindDigital. Getlevelten also states that a solid record of accomplishment is not determined by how long the web design agency has been operating in business but how well they have performed and completed their projects for whatever period they have worked. Time does not dictate experience, so hearing that a website development agency has been in business for twenty years does not necessarily mean that they are the best option for you. There is such a great diversity in the nature of websites, products and services offered online and it is wiser to look at the accomplishment of the web agency in relation to the industry your business currently operates in.  
  You can also find out how well the web agency is doing based on performance data and client testimonials. A case study would be a great way to find out more about the approach of the web design agency to client needs and the method of measuring the results of their accomplishments in delivering to the client. At this point, communication is crucial and you should ask as many questions as you need to understand the methodologies of the web agency and the reasons behind the decisions they make. Besides, a web design company that works with a wide variety of industries is more likely to create a unique website that will reach a bigger audience. Your website has to stand above the competition, not be identical. In addition, FirstScribe states that a web designer needs to keep up with the latest technology and modern design trends. Customers are much more likely to trust a business if their website looks modern. Good web design companies incorporate what's ‘catchy’ in their websites. A web designer needs to be familiar with parallax scrolling, flat design, responsive, and dozens of other styles and elements. Of course, that doesn't mean they should just push all the newest elements. There needs to be a balance between what's modern and what's proven. A website has to do more than just look fresh.

Quality Content is important

Not only should a web agency invest in designers, but also in good copywriters, as this is equally important in the web design industry. As we always say, “Design attracts, copy sells,” and so with this practice, copywriting is seen as the foundation of content. This is the substance needed to engage your visitors to stay and make a conversion, VerzDesign states. Taking into consideration an agency’s in-house copywriting services, will help you be assured of original and quality web contents fit for your brand. If you already have your own content, the said copywriter may copyedit these to fine tune them, proofread to ensure professionalism and quality, and suggest taglines/headers for your banners. These things are quality services you can only get in a professional web agency that hires in-house copywriters.

Customer Support and Retention

WebDesignRankings has provided interesting point on, along with looking at an web agency’s previous clients, you can also ask them about their client retention rate. Retention rates of about 70% — especially those 90% or above — show exceptional client satisfaction. The web agencies that have the best client retention will typically be your best bets for partnerships. After all, a website isn’t just something that you throw together — it takes time, strategizing, and execution to make everything come together.  
  If an agency doesn’t have a decent client retention rate, then they’re missing one of those crucial elements, and that means they won’t give you the results that you want. But when you find a web design agency with a high client retention rate — and when they publish it online for everyone to see — you can be sure you have found a quality agency.


Developing a well-designed, professional looking website will get your foot in the door of the online market, and give you a base from which to build your clientele. Thus, the selection of the best web design agency for your business is crucial. Above we provided the important tips that will help you achieve your goal! Would you want help you with Web design and Website Development? Give us a call anytime! The highly-qualified team of provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, SEO, Google Adwords and Social Media Marketing (SMM) are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with and be the first who will read our next article!  

With creativity in heart, with an idea in mind!

Thursday, September 13, 2018

Wordpress VS Wix in Website Customization

Website Builder Expert Opinion

Website design is an ever-changing and constantly-evolving concept. What’s in trend today is old-fashioned tomorrow. What’s hot tomorrow may have been hot a few years ago. Who knows what changes will happen just in few hours? The key business challenge is to stay relevant in your customer’s eyes. Their experience on your business website could make or break your bottom line. How can you stay on the cutting edge? Some of the answers that come to your mind may be things such as convenience, aesthetics or multi-functionality. However, we can break these things down into one common, underlying trait: the usability. Anything (e.g. product, service or experience) you offer to a customer may be functional, but the main selling point lies in its convenience, and the many functions it gives to everyone. This not only means that the average tech-savvy teenager which has grown up in an environment surrounded by technology, but your grandpa, your niece, the middle-aged woman that lives next door that owns a radio which you’ve only seen in vintage stores. Good web design doesn’t just mean the amazingly-designed images and icons, but rather, the user interface which encapsulates the whole user experience of the website. Digital user experience encompasses all aspects of an individual’s interaction with your web or mobile site, such as behavior, actions, perceptions and satisfaction. Placing an emphasis on user experience on the website will not only benefit your customers but will consequently deliver results for your company. For a qualified web designer, it is important that they understand the core values of your brand first. Then, they need to have a deep understanding of your current customers and business objectives. Knowing your brand attributes allows the website designer to use the right approach when designing your website. This includes the overall presentation and what a visitor should see first. Essentially, user experience measures the quality of website interactions, which in turn measures the quantity of website success and conversions. An increasing number of businesses are finding the value gained from investing in user experience as part of their digital marketing strategy.  
  Nowadays, we can find various tools for the website design and development. But how to make a right choice? Today we will have a closer look at two web systems – WordPress and Wix – by analyzing their differences and similarities, as well as advantages and disadvantages for your business.

History & Features

There are a wide range of web publishing solutions out there, but from a simplicity standpoint Wix and WordPress are considered to be the best website tools in the market. WordPress itself is an open source software licensed under GPLv2 which means it’s free to use and free to modify. The market dominance of WordPress is so complete these days that many users may be blissfully unaware of its roots as the fork of a simple PHP blogging platform. the year was 2002. Matt Mullenweg, a college student at the time, installed the b2 or cafelog blogging system for personal use. Unfortunately the original creator of b2/cafelog had to give up updating his creation due to personal matters and the project and its community were left without a leader.  
  On April 1st, 2003, Matt created a new branch of b2 on SourceForge by forking the original b2/cafelog system to create his own version with the help of Mike Little. Matt’s friend, Christine Tremoulet recommended calling it WordPress and that’s the name they stuck with. After hundreds (maybe thousands) of commits to the official SVN repository, the first version, WordPress 0.7 was released on May 27th, 2003. WordPress is considered the easiest to use CMS thanks to a very friendly interface. It also has an amazing number of plugins which allow extension of its functionality in various possible ways. Fast forward to 2016 and WordPress has progressed from version 0.4 to 4.4 — from a simple blogging platform to a full-fledged content management system that’s capable of running websites for some of the world’s biggest brands, such as Best Buy, BBC America, and Samsung. Started in 2006, Wix is an online solutions company that provides web hosting and website design services. Users can design and build their sites in HTML5, as well as mobile websites, using drag and drop utilities. Two popular aspects of Wix are that developers can create their own web applications to market to other users, and that users do not need to know any coding to create a website. Wix was founded back in 2006 and has grown steadily to over 110 million users around the world. Wix began as a drag-and-drop website building platform and continues to be one, although much improved. "In 10 years, we want to see every small business owner effectively leverage the web to take their business to new heights, and as we already do for millions of people worldwide, we want to give them the easiest and most effective way to do so." —Avishai Abrahami, CEO of Wix.  

Comparison Of Key Features


WordPress is an open-source platform so you can much modify your website however you want to as you have full access to the codes (assuming you are a decent coder, or if you are working with one). WordPress offers you thousands of free plugins so you can add more tools to your WordPress site. However, not all plugins are built well, so installing poorly built plugins can expose you to security hazards, or can conflict with / break your website. Since Wix is not an open source website builder, you cannot freely modify the platform or tools. Only their own in-house developers can create tools and adjust the platform. You still have really good creative control over the design of your Wix website (more below), and you won’t have to worry about any tools not functioning, or your website breaking. All the tools provided to you by Wix are closely monitored and tested within its own operating environment. This means that you won’t have to worry about any technical aspects of your website as this is all taken care of by Wix.


Wix offers e-commerce web system solutions with their paid plans. This means users with the free plan cannot run their e-commerce store on Wix without upgrading to a paid plan. With the WixStore, you can only accept payments using PayPal or  There are a few third party apps that you can use for selling things online, but those apps would cost you even more money with their monthly fees. Not to mention you have limited payment gateways and limited functionality. WordPress has several free plugins that you can use to build own online store website and sell anything you want. Each of these plugins have their own add-on plugins which you can use to add any payment gateway you want. Most e-commerce plugins for WordPress even have their own dedicated themes and have plenty of themes designed specifically to work with those plugins.

Ease of use

Wix has a visual, intuitive and user-friendly interface where you’ll be doing a lot of dragging, dropping and clicking. Wix makes it quick and painless to design and publish your site, even if you have no idea about how websites are being made.  
  Learning how to use WordPress proficiently is a lot more challenging than Wix. The main reason being that WordPress is not a drag & drop website builder tool, so the placement of your content really depends on how the template you are using is set up. If you want to move an image gallery (for example) from the top right corner of your page to the lower left corner, you can’t just drag it down there. You will have to modify the codes to the template to do so (or hire a coder to help you with that). Essentially, although WordPress is a very powerful platform, to be able to use it effectively, you will have to modify codes to achieve what you want. If you are proficient with code, or working with a good coder, WordPress can deliver a much more functional website than Wix.

Security & Maintenance

As discussed, Wix is a “closed” system so they handle and manage all the performance and security updates for you, so you don’t have to worry about the technical aspects of building websites.  
  Similar to Wix, WordPress is continually updating its platform to fix bugs and improve security of wordpress platform. When updates need to be deployed, you will receive an alert on your WordPress dashboard. You simply have to click the update button. User Support WordPress has a gigantic community forum where users have posted thousands of questions in search of answers. While a lot of questions are answered (but not necessarily effectively resolved), a lot of questions are not answered at all. Also, getting an answer might take days as a lot of the moderators are volunteers, so they are under no obligations to answer your questions right away. As mentioned, Wix has a very comprehensive library of guides to help you understand how all their web design and website development tools work together. If you want more direct support, they provide you with 24/7 email support, or you can speak to a support representative on the phone. Wix also offers you a forum where you can post questions and interact with other users.


WordPress beats Wix with flexible plans available from a variety of web hosting companies. The cost depends on how much resources you use, and you are free to use your WordPress site in any way you want. Wix is clearly the winner in the ease of use. Users don’t need to spend much time to learn the platform or install any plugins before they can start building their website. On the other hand, they will need to understand WordPress basics and may need help of plugins to build their site. WordPress has a much wider range of themes and design layouts than Wix. WordPress users can also switch themes or customize them as much as they want without any restrictions. If you want to build a proper online store and be ready for growth, then WordPress offers much more flexibility, freedom and choices. Every website builder tool has its advantages and disadvantages. Having a look at the above analysis prepared by, we believe you can make a right choice. Would you want help you build a new website? Give as a call anytime! The highly-qualified team of provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, E-commerce web systems, SEO, Google Adwords and Social Media Marketing are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success.

Thursday, September 6, 2018

The role of web design


Importance of Web Design in Your Marketing Effort

  • It takes only 0.05 seconds for a user to form the opinion about your website
  • 38% users leave the web page if the website design is not attractive
  • 74% of users define a company’s web page as a #1 trust factor
These, and wide range of other statistical data prove the importance of a good website design concept for the success of both small companies and big corporations. The web design is a tool that should be wisely developed and implemented, taking into consideration the characteristics and preferences of your client base. Who are they? What do they like? How can their attention be attracted? Consider your website design as a part of a big mechanism: every detail matters, and if something does not work, the entire business will be affected. Despite of many opinions, it is not compulsory for the web design to be complex. If your graphic designer is capable of implementing amazing 3D graphics and animation on your website, yes, it is good. However, it is not the most important factor. As in any marketing effort, the ability to understand and address the needs and preferences of your customer is what makes your business a market leader! ‘Creating customer persona’ is vital to visualize your customers, turning your website into a magnet for your potential clients. Below we provide a list of characteristics to consider when creating your customer persona:
  • Demographic: Age, gender, education, occupation and for B2B, company size, position in buying unit.
  • Psychographic: Goals, tasks, motivation
  • Webographics: Web experience (months), usage location (home or work), usage platform (desktop, tablet, mobile), usage frequency, social media sites, favorite sites in and out of category
For example, the e-commerce website for sale, Boxhill, has found out that their customers prefer more minimalistic, simple, professional design. By making website design changes, Boxhill has achieved significant improvements: store sales went up by 320%; orders increased by 450%; conversion rates increased by 410%.  
  There is no doubt that your business also would want to achieve such tremendous growth. So what benefits will the improved web design give your company?

Designing Help the Website to Stand Out and Increase the Traffic

For providing the pleasant online environment, the companies produce the professional website designing and marketing material by hiring web design services and digital marketing agencies. The role of the website design of any company implies spreading the brand awareness and making your company be remembered.  When clients are going to purchase your product or service, they first check your online web presence through online search. For example, when we look for a beauty saloon, in most of the cases we prefer to check it online by paying attention to overall design, services provided and price list.  
  The well-designed website develops the strong reputation of the company, assisting in developing trust and good relationship with their stakeholders. Once your company earns the trust of a customer, he or she tends to share their successful experience with your company to people they know, increasing the traffic to your website.

Designing is Good to Express Message in Pioneering Approach

Nowadays, the message conveying becomes intellectual. Instead of using the large chunks the companies prefers the message that is combined with the visuals and text.  The colours and visual effects will attract the audience attention naturally. The designers and developers are becoming more innovative and instead of using the plain text for the messages in black and white, they integrate the graphic representations, visuals and the photography to support the message of the brand or company. The authentic and original related material makes the bigger and strong impact on the visitors. It also portrays the creativity way of the web design and development company that is clear and concise.  
  The Feed website has a stunning execution that challenges our understanding of what is possible on the web. Through a creative blend of animation and video, the site immerses the user into a very engaging experience. As an atypical site, it contains several unique usability elements as well, including a navigation that doubles as a scroll progress bar.

Professional Web Design Strengthens Web Visibility

The company services that you are offering online should be authentic, trustworthy and recognized. The responsive Web development services are delivered to introduce the creativity and innovations to make the brand unique and the masterpiece.  Every innovative idea and the latest features that are used on the website make it strong, as well as support the brand and the identity. This will increase the value of the website and also capable of gaining attention of the viewers.  This good taste of the design helps in getting a good position and moving ahead from the competitors.

The Attractive Website Bring More Leads

The number of visitor views matters but this does not mean that you will have the permission to neglect the strategically designing that lead user to the specific conversion process. There are many online examples that are beautifully designed but are failed to convert their valuable visitors into leads.  When a user comes to the website, they want to use their time effectively. When visitors arrive on your website what should happen. For this review the customer’s conversion process. When customers arrive on the website they are looking for the services. To convert the potential customers into a lead, you have to represent something extraordinary offer. The one feature that makes the customers to view and purchase is the call-to-action button.  This button allows the visitors to purchase and perform an action. The call-to-action is the main key in the conversion process. Once you click on the button, the web page provides some more information about the policies and the products. The data and the design of the page should be effective and designed professionally. In this page, the visitors have to fill the request form for making a contact for more information and proceeding purchase. Once the visitors fill in the form, click on the submission button present below to acquire a lead. The conversion process is known as the inbound marketing.  It helps in making the website to make the visitors into leads.  
  Here's a fun, unique call-to-action that can get people clicking. Whereas site visitors might have expected to be directed to product pages or press releases from the homepage, a CTA to "Discover a Cocktail Tailored to Your Taste" is a pleasantly surprising ask. People love personalization, and this CTA kind of feels like an enticing game. The play button icon next to the copy gives a hint that visitors will be taken to a video so they have a better idea of what to expect when they click.


The website design inspiration is an important aspect of any business development process, including the promotional and sales activities, as well as the business expansion process. How? Your website design can become your number-one tool in lead generation, if developed and implemented wisely. The web design can also be considered as your ‘business card’ giving the first impression to your potential clients. Delivering an amazing web design templates also implies taking into account what your client base wants. What kind of design your customer would prefer: minimalistic? bright & colourful? dark? These and other questions can be answered by creating customer persona and including all the possible data about your customers. There is no better way to finish the article than having a look at one of the most interesting examples of a successful web design. Attractive html design template has always played a key role in successful online sales and marketing. That's because it increases the perceived value of your products and works to make your website (and business) seem more trustworthy. Whether you're about to create a new e-commerce website or have been thinking about redesigning your current site, the following list provided by should give you sample design inspiration for your next project. Have a look & get some ideas!