Importance of Web Design in Your Marketing Effort
- It takes only 0.05 seconds for a user to form the opinion about your website
- 38% users leave the web page if the website design is not attractive
- 74% of users define a company’s web page as a #1 trust factor
- Demographic: Age, gender, education, occupation and for B2B, company size, position in buying unit.
- Psychographic: Goals, tasks, motivation
- Webographics: Web experience (months), usage location (home or work), usage platform (desktop, tablet, mobile), usage frequency, social media sites, favorite sites in and out of category